Helping startups and personal brands grow with strategies that deliver measurable results.
I’m a Digital Marketing Growth Strategist with a foundation in Business Administration, Project Management, Business Development and Digital Marketing. I work at the intersection of strategy and creativity—helping corporates, startups, and personal brands transform ideas into structured strategies and measurable digital outcomes. My focus spans content development, social media, and digital campaign planning, with an emphasis on clarity, impact, and execution.
- Google Digital Marketing Specialist
- DEPI Program,
- Dec 2025 – June 2026 (In Progress)
- Major: Digital Arts/ Digital Marketing Specialist Technical Track.
- Career Diploma, American University in Cairo
- 2013-2017
- Major: Business Administration & Management
- Grade: Good.
- Digital Marketing Diploma: Content Strategies
- Professional Services Marketing, El Mentor Platform.
- Social Media Marketing, El Mentor Platform.
- Feasibility Study: Preparation, Analysis and Evaluation, El Mentor Platform.
- MBTI® Practitioner – The Mayers Briggs institution, Heart 2 Heart Consulting.
- Lean Six Sigma Yellow Belt, AUC.
- PMBOk 5th edition, Managepedia & LOGIC.
- Designed structured digital growth strategies, including audience segmentation, positioning, and funnel mapping.
- Built campaign architectures aligned with awareness, traffic, and acquisition objectives.
- Applied budget allocation logic and KPI-based reporting to evaluate performance impact.
- Developed content systems aligned with brand positioning and customer journey stages.
- Executed Meta campaign setups incorporating frequency governance, dynamic creative testing, and structured targeting.
- Designed and executed project strategies with clear milestones.
- Collaborated with the digital media team to set content goals, segment audiences, and create social media calendars.
- Delivered campaign reports and recommendations to stakeholders.
Define Direction, Scope, goals, segment audiences, set KPIs, and build measurable roadmaps.
Develop calendars, platform-specific plans, and tone of voice guidelines.
Content & copy writing for websites, blogs, ad campaigns, and social media captions.
Graphics, short-form videos, reels, and social media visuals.
Monthly performance reports with actionable recommendations.
- Objective Implemented:
- "Just For You" Brand Awareness.
- Value:
- Enhance Brand visibility.
- Enhance Brand Engagement.
- Outputs:
- Design 1 organic Post with Caption.
- Design and post Email Banner.
- Created social media Calendar for 1 Week.
Digital Marketing Growth Strategist